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    Email Marketing Campaign B2B

     

    If you have ever launched an email campaign on a a list that hasn’t been updated very recently and starred in horror with eyes wide open as your inbox starts filling up with email bounce replies, then you’ll be able to relate to the aborigine launching a boomerang in the picture above. It’s another part of the ReadyContacts.com landing page campaign we will be running with focussed messages around the B2B list building service. This one comes straight out of personal experience and I’m sure we have all sent out an email campaign on an unreliable list at some point or the other and seen you’re hopes of a good response drop when you see those mails you sent coming back at you. Running an email verification process and having the data updated before launching a campaign can save a lot of money as well as effort and thats precisely what the ReadyContacts service offers. The landing page which you can view here carries a simple message which just says that if you plan to launch an email campaign on a list you know is not very reliable, weigh out the option of running an email verification check which will help you with a stronger, more accurate list for your campaign…. maybe in not so many words but the boomerang says it all right?

     

    business contacts

     

    The picture above is part of a personalized landing page and email campaign we are doing for www.ReadyContacts.com which delivers a great list building service on demand to marketers who need a target list of decision makers on demand. The campaign consists of an email reach out to those who would benefit from ReadyContacts and takes them to a landing page which simply highlights one of the benefits that the service could provide in a simple light hearted message which sales and marketing folks like us can relate to through personal experiences. In this case its dead business contacts which we find in abundance when it comes to customer data that has been lying unattended in the company CRM for ages and are in bad shape just when you want to run that email campaign or connect with them again.

     

    Have your data cleansed and updated before using it to run campaigns especially if its been around for a while. Bounced emails and dead ends while calling into companies can be frustrating and extremely unproductive if you’re working with a bad list using a service like ReadyContacts can help produce more fruitful results without having to spend your internal support bandwidth. So if your CRM is one of these graveyards, then you will want to try this.

     

    This is the first of a series of landing pages “The CRM Graveyard” that will be up for this campaign. Stay tuned for more of these!

     

    Chicken Chart

    No I didn’t come up with that statement, this is what the research firm Gartner has to say. “No matter how much money and effort go into a CRM solution it will only be as good as the data that feeds it”. I just completely agree with them. You will often see large budgets put aside to deploy the latest CRM technology, kept aside to pay the license fee, have administrative staff to manage the solution and maybe some more staff to look into the analytics and reporting for those weekly and monthly presentations. When those presentation figures don’t look so good you start to wonder “Well I’ve been spending so much on this CRM which is supposed to wonders to our sales so why isn’t it working for us?”

     

    Its simple. The results are not about the fancy reports. A well managed CRM can improve your process and efficiency of selling but the end result or output can only be as good as the data that goes into that process. Pricewaterhouse Coopers carried out a survey on poor results and reported that 75% of those surveyed reported significant problems due to defective data. Where you source your CRM data should be just as important as which are the latest CRM add ons you should invest in or how many more report formats can we get, if not more. Add the right target company information, add the right contact information, add the right account intelligence, feed it with precisely what you need, keep the data updated regularly and you can make that CRM work for you!

     
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    • Hi folks, welcome to our blog where we discuss smart b2b demand creation strategies and highlight our experiences in delivering expert lead generation services to global technology companies at Better, Inc.
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