Demand Generation Machine

• B2B Marketing Online: How To Get Noticed neil 25 June

Its unanimous amongst marketers that good web content along with strong SEO is a top priority in 2008 and its all about getting noticed or found by prospects. The more content your business can generate online in terms of blog posts, articles, PR, news releases, document downloads, landing pages & micro sites the more visibility you have to those who searching the web. The number of links and pages you have a presence on has a direct impact on how big a footprint your business on the web and in turn how many eye balls you have managed to capture with your messages.

The only way to build this volume of content and get noticed is by a constant and consistent effort to develop more online content and put it out there for prospects to find. The more coverage you have, the better your chances of being found. A few must dos to get noticed are:

-Blog as much as you can and as often as you can for your business blog. If you can’t find the time to blog everyday, find others who can do this for you whether other colleagues or professional bloggers

-Push out articles and news releases regularly. PR is a great source of content and is often searched

-Build out landing pages & micro-sites with very clear specific messages for different offerings and targeted at specific groups of prospects. Each of these should be focussed on a specific set of keywords that your relevant market would most likely search

-Make use of other rich media content like videos, interviews, podcasts and images as a lot of these rank higher in search results as compared to text based content.

-Spend time daily on activities like building links to your content, interacting and commenting on relevant blog posts and forums

They key is to do this consistently and build on this every day. Adding online content to create that big footprint of your business on the web is a full time job and needs a dedicated effort but can have great results in the long run as your business comes up on more search results. Keep that content coming!

• Simple ideas for smart and effective B2B lead generation

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